Огляд статистики зарплатні професії "Game Marketing в Харківській області"

Job DescriptionThis is a position requiring a mix of strong economy and marketing knowledge with a passion for analytical game design and the emerging free-to-play business model.Qualifications:Strong sensitivity to gameplay and game design, understanding how to build needs and emotions in the context of a game;Strong econometrics skills;Statistic knowledge, able to formulate ratios and indexes specific to each game, identifying specific weaknesses and strengths in its economy design;Strong marketing knowledge, able to formulate adequate selling strategies to improve the financial performance;Understanding of client/server architecture and data collecting pipeline and mining.Requirements:Graduate degree in Economics or BA, preferably specialized in Marketing or Strategic direction;Mastery of Excel;Advanced understanding of SQL;Deep, up-to-date knowledge of the free-to-play market, both web-based and on smartphones;Passion for games on all existing formats;Fluent written and spoken English, concise writing skills, full working proficiency Ukrainian.Responsibilities:Defining the virtual products and their statistics with the development team;Identifying the potential sale drivers for the different product categories in the game economy, defining the key points of exposure for those drivers;Balancing the needs for those virtual products, their relation, life cycle, and their streams of availability;Regularly provide user feedback and stat/price point tuning to development team based on play-testing, both during game development and post-release;Analyze the evolution of the metrics you defined to spot both monetization bottlenecks and facilitators.Benefits:Join a leading global mobile and video games publisher and developer utilizing the state-of-art mobile technologies and devices;Become a part of the talented international team in a friendly, creative and dynamic environment;Become a true pro in the fast-growing, exciting and innovative video games industry;Be proud to deliver the prestigious products winning the top rankings worldwide;Build up your career with dynamic promotions and world wide opportunitiesAdditional InformationIn order to consider your application, we require you to send the full version of your CV in English. Qualified candidates will be asked to complete a test assessment.

The Gameloft Kharkiv Studio have an exciting opportunity for a Senior Game Community Manager to integrate their team of community experts working on Minion Rush.As a Senior Game Community Manager, you will join a team of passionate social media & community experts dedicated to building the most rewarding community experiences for our most engaged cohorts of players & fans of the game around the world!_ In this role, you will be dedicated to fostering healthy & thriving communities on a set of key channels for the game. Your main responsibilities will be defining, developing & managing the best community content & experiences, in order to keep them entertained & engaged with the game. As such, you will be working with a Junior Community Manager in caring for the game’s communities & funneling their feedback in order to support your game team in continuously improving our players' experiences. PASSION is key! For this position, we expect you to have an understanding of the ins-&-outs of gaming communities, & their importance within a game’s lifecycle. Also, it is needless to say that to be truly a great fit for this position, you should be a gamer at heart, with a hands-on understanding of the power of communities in the gaming realm, and a passion for all things Minions!JOB SCOPE & RESPONSIBILITIESCommunity Channel & Content Strategy — 50 to 60%Develop & produce the evergreen content approach for the social media networks you are responsible for, in equation with the game’s priorities & objectives throughout each period.Great communication & collaboration skills with the Licensor, ensuring that plans proposed are appealing & meet the License standards.Ensuring that the community of players has first-hand access to patch-notes, tutorials, promotions & information on events happening in the game.Own the content & assets creation process in order to produce a consistent flow of evergreen content for each of the channels you are responsible for, & when necessary, propose ways to optimize the content creation process to ensure a positive ROITrack & analyze community & content performance KPIs, & ensure steady progression quarter-onto-quarter on the channels you are responsible for.Campaign & community activation development — 20%Ideate, plan & execute community-focused activations to support the game’s major production milestones.Track & analyze the performance of each campaign & share learnings in order to continuously improve each activation.Collaborate with other key stakeholders (influence, marketing, live ops, CMI etc.) in order to ideate & amplify community-focused activations.Community engagement & moderation — 10%Develop a conversational approach on the channels you are responsible for, to build a strong bond with all community members.Work hand-in-hand with the game’s Junior Community Manager in order to ensure maximum coverage rate across the channels you are responsible for.Work hand-in-hand with the game’s Junior Community Manager in order to continuously improve the moderation & engagement approach for the game.Ensuring the validity & use of all frameworks guaranteeing community safety, crisis management, customer satisfaction & game/update technical issues coverage across the channels they are responsible for.Analyzing conversations & identifying key insights from the community in order to improve content & community experiences on the channels you are responsible for.Develop & amplify UGC across the channels you are responsible for.Reach community performance targets in terms of gowth, engagement, overall coverage, reply times, community Csat, overall sentiment, community retention metrics & utilize tools & processes at hand in order to continuously improve performancePlanning, Project Management, social media toolstack — 20%Plan, pitch & iterate with the Licensor in order to prepare the most valuable community experiences for the game.Work with major game team stakeholders in order to plan & execute community-focused projects for the game.Utilize all available tools & resources at hand in order to analyze the impact of your content & community plans; propose improvements, opportunities & challenges, year-on-year.Conduct benchmarks & trends observations be a proactive source of ideation for the Game’s community team, but also for the game’s marketing & management teams. (industry and trends)Take part in global projects throughout the year, on behalf of your game.Create presentations to clearly & effectively pitch ideas, plans , & community insights reports using tools like Canva and SharePoint.MAIN PERFORMANCE INDICATORSContent performanceImpact on game KPIsSentimentProduct feedbackCommunity retentionProfile & Skills2 to 4 years of experience in a similar positionA passion for gaming & gaming experiences of all kinds.Analytical mind & KPI driven.Understanding of community KPIs & how to track them.Understanding of social media networks & how they are used by gamers.Experience working with Licensors & quick understanding of processes & how to improve them when necessary.Experience on community & social media toolstack (e.g publishing tools, social listening tools, content creation tools such as Canva, Photoshop etc.)Relationships-driven Build credible & trusting relationships in a fast-paced environment with a broad range of colleagues & collaborators across the company & the world.Fluent in English, Ukrainian, both written & spoken.Ability to work in a fast-paced & international environment.Positive energy, team spirit & a zest of fun are a must.BenefitsJoin a leading global mobile and video games publisher and developer utilizing the state-of-art mobile technologies and devices;Become a part of the talented international team in a friendly, creative, and dynamic environment;Become a true pro in the fast-growing, exciting, and innovative video games industry;Be proud to deliver the prestigious products winning the top rankings worldwide;Build up your career with dynamic promotions and worldwide opportunities.Work with recognized and beloved intellectual property.Enjoy the flexibility of a fully remote work setup.Benefit from generous holiday allowances.Additional InformationIn order to consider your application, we require you to send the full version of your CV in English. Qualified candidates will be asked to complete a test assessment.

Job Description Under the guidance of the Marketing Asset Producer and under the artistic direction of the Lead 2D/3D artist, the Marketing 2D artist will create marketing images (banners, icons, and screenshots) for online shops and social networks on behalf of product managers, community managers and UA Managers. Qualifications Perfect mastery of Photoshop; Solid artistic foundation (understanding of color, composition and lighting); Mastery of anatomy, perspective, architecture and industrial design; Photocomposition; Good visual culture in different fields (architecture, design, cinema, comics, games...); Versatile in terms of graphic universe and discipline (storyboarding / «paint-over» / illustrations / concept / industrial design); Attention to detail and speed of execution; Creativity; Experience/strive for promo & advertising assets development; Open-mindedness and curiosity. Expected results: The incumbent must be attentive to detail and respect deadlines; The incumbent must be creative in the proposed executions; The incumbent must be able to solve visual problems creatively and effectively. Responsibilities: Create Marketing materials for advertisement purposes following the Marketing team briefs: banners, interstitials; Participate in brainstorming, the conception of ideas; Vary and combine current graphical trends in different styles; Create and enhance assigned 2D or 3D graphic elements; Reinforce the atmosphere and visual impact of the packaging; Polishing 3D resources already modeled (characters, objects, backgrounds, etc.); Edit 2D and 3D images and manipulate image composition; Create conceptual sketches and illustrations of characters or environments; The process already created elements and produce a large number of formats according to different specifications (resizing, new layout, localization); Follow high-quality standards & timeline shared by the Marketing team. Benefits: Join a leading global mobile and video games publisher and developer utilizing the state-of-the-art mobile technologies and devices; Become a part of a talented international team in a friendly, creative, and dynamic environment; Become a true pro in the fast-growing, exciting, and innovative video games industry; Be proud to deliver the prestigious products winning the top rankings worldwide; Build up your career with dynamic promotions and worldwide opportunities. Additional Information In order to consider your application, we require you to send the full version of your CV in English. Your portfolio will convey technical mastery and a natural eye for artistic creativity and design. Qualified candidates will be asked to complete an art assessment.

Job Description As an ASO Specialist, your main objectives will be to increase organic visibility and conversion rate of your game. You will be in charge of planning the ASO strategy from scratch and find new opportunities to grow your game.  Qualifications 1-3 years’ experience in ASO; Previously planned & implemented App Store Optimization strategies for mobile games of different genres, achieving significant app user base growth; Good understanding of ASO, including knowledge of app store algorithms, optimization methods and effective strategies for improving app stores performance and growing app installs; Strong analytical skills, including the ability to analyze statistical data to make optimization decisions, providing data reports analysis and case studies; Experience with app store optimization and analytics tools and software (AppAnnie, SensorTower, StoreMaven, Mobile Action, AppsFlyer etc.); Experience with project management, comfortable multi-tasking in a fast-paced environment; Ability to manage multiple projects and to identify and prioritize the ones with highest impact at lowest opportunity cost; Very strong interpersonal skills, including building relationships and collaborating with internal teams in remote locations, and with external vendors; Fluent in English; 2+ years in consumer marketing, ideally in online entertainment or social products; Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole. Organic visibility & Store conversion rate Build the ASO yearly roadmap in accordance to new releases and objectives set up by the Game team; Implement the keyword optimization strategy for all the markets: from keyword research to keyword analysis; Work alongside with translation team to localize the keyword strategy, visual and written assets for all markets; Work alongside with MAS team to make sure visual and written assets comply with store's guidelines and policies; Implement the A/B testing strategy from the beginning to end: build roadmap and hypothesis, create the assets, apply the tests and monitor closely impact on stores; Define and launch Promotional card/ In-app event cards in order to boost store performance and revenue; Apply for featuring and provide the deliverables requested by Partnership team on time each quarter; Take care of the submission of new visual and written assets on all the mobile platforms; Work alongside with UA manager to challenge the ASA strategy (if there is any) and improve your understanding of UA impact on organic performance; Monitor average rating to make sure the game is always above 4* and, if needed, challenge the in-app prompt strategy.  Reporting & Benchmark Conduct regular competitor’s benchmark and stay abreast of the latest ASO trends; Analyze experiments results and create post-mortem/case-study to share learnings with other teams; Monitor and report App store performance and other ASO metrics for all the consoles (Crashes, CSR, etc.); Discuss and share best practices with other ASO experts through monthly calls; Investigate and implement new hypothesis to find new ways to increase the organic visibility of your apps. Benefits Join a leading global mobile and video games publisher and developer utilizing the state-of-the-art mobile technologies and devices; Become a part of a talented international team in a friendly, creative, and dynamic environment; Become a true pro in the fast-growing, exciting, and innovative video games industry; Be proud to deliver the prestigious products winning the top rankings worldwide; Build up your career with dynamic promotions and worldwide opportunities. Additional Information In order to consider your application, we require you to send the full version of your CV in English. Qualified candidates will be asked to complete a test assessment.