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Огляд статистики зарплатні професії "Marketing Automation в Харківській області"

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Web analyst
IT Svit, Kharkiv, Kharkiv Oblast, ua
Required Skills and ExperienceExperience & required skills :- Google Tag Manager;- Setting up Google Analytics;- Measurement Protocol;- SQL in Big Data using DBT;- Google Cloud Platform (Big Query);- Metabase OR alternatives(Looker, Google Data Studio, Tableau, or Power BI);- Snowplow analytics. - Experience building Big Data processing workflows, preferably in DBT;- Experience setting up revenue tracking in Google Analytics, preferably using Measurement Protocol;- Ability to write advanced high-performance SQL queries in a Big Data environment;- Experience setting up reliable data ingestion pipelines from various Marketing and Analytics platforms to Google Cloud Platform (Big Query);- Experience building Data Quality tracking and alerting mechanisms in a Big Data environment;- Experience developing automated dashboards in Metabase, Looker, Google Data Studio, Tableau, or Power BI;- Experience in working with Snowplow analytics.ResponsibilitiesKey accountabilities: - The day-to-day Setup and administer various Analytics Platforms like Snowplow, Google Analytics, Server-side Google Tag Manager & Google Optimize.- Integrate Google Tag Manager with backend transaction systems, using Measurement Protocol, to ensure accurate revenue tracking and attribution.- Ensure accurate revenue conversions and event tracking in Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, and other Marketing Platforms.- Set up consistent Event Models, accurate Channel Grouping, Goals, and Audiences, across all sites in Google Analytics.- Build processes in DBT that consolidate key daily metrics, for downstream reporting and analytics.- Deliver well-defined, easy-to-use, transformed, tested, documented, and code-reviewed data sets to stakeholders across the organization so that they can answer business questions accurately.- Set up data quality tracking and alerting processes, to monitor data consistency between systems.- Setup AB tests accurately in Google Optimize, for univariate and multivariate tests.We offerWe offer:- Сompetitive salary;- Team of motivated professionals;- Remote and flexible work;- Paid vacation and sick leaves;- 20 business days of vacation;- Professional growth and development;- Opportunity to contribute your ideas and hone your skills by taking part in exciting projects;- Regular online company events with a chill atmosphere and board games.